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October 21, 2008

French toast for India

PSA Peugeot Citroen are finalizing plans to enter the Indian market once again. The French carmaker had entered India more than a decade back but failed to capture the market. This time around the company plans to follow a similar route they followed earlier - that of importing the vehicles to the country and finding local partners for sales and service. They may also consider multi-brand car showroom chains like the upcoming 'Carnation' for setting up their Indian network. 

They plan to initally enter the market with low-cast fuel efficient small cars and then add mid-size sedans to the Indian portfolio. If things work out on par with their planned roadmap, PSA Peugeot Citroen should be in India by 2011.

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